213: Clean Protein

Clean Protein For Better Health  

Clean protein spells a big difference for one to reach optimal health. Contrary to belief, just because we eat a sufficient amount of protein, doesn't mean that it's healthy. To help us understand more about what clean protein is, my guest, Bruce Friedrich, will educate us on why quality and not quantity should matter.   

Starting Clean  

Bruce Friedrich is a staunch advocate of producing meat that is devoid of chemicals and unethical practices. His mission is to educate people and companies the importance of creating the right environment to sustain plant-based and clean meat for consumers.  

“I've been working against industrial farming. Because I saw what happened to companies who are creating better, healthier, more sustainable products that people want to consume,” said Bruce Friedrich.  

The Good Food Institute  

The Good Food Institute was established by Bruce Friedrich to develop definitive steps towards producing clean food that is healthy to eat and delicious. Ultimately, these little steps also significantly help prevent the destruction of our planet as far as environmental issues are concerned.   

“Pretty much everyone makes their food purchasing decisions with considerations about taste, price, and convenience,” Bruce Friedrich said. “Hence, we can transform agriculture away from the industrial use of animals by creating products that people want to buy. That's the purpose of The Good Food Institute.”  

Clean Protein  

Now, what is clean protein? It's hard to find food that is considered clean protein. Most food products are laden with chemicals, pesticides, and heavy metals. These can be found in commercial meat, fish, poultry, eggs and dairy products.   

According to Bruce Friedrich, if we're not picky about the quality of the food we eat, there will be negative consequences health-wise. So how do we make sure it's clean protein?   

For starters, buy food from a reputable source, especially meats. One solution that The Good Food Institute came up with was to grow meat from a small cell sample. This way, there is no need to slaughter animals.   

The Solution  

Clean meat is still considered real meat. However, it is safer to consume because it has no chemicals or residue from bacteria. And because of the way it was made, harmful greenhouse gas emissions from factories can also be avoided. Hence, a significant advantage to our environment.   

According to Bruce Friedrich, food scientists are likewise looking into the same procedure to produce healthy and high-quality plant-based foods. Plants are being sourced to create plant-based meats, eggs, and dairy products. In fact, some companies in the U.S. and Europe are already producing clean meat products using this concept.   

Clean Protein Book  

The book is co-authored with Kathy Freston. Bruce Friedrich says the Clean Protein Book is an excellent resource for whoever wants to learn everything there is to know about clean protein.   

According to Bruce Friedrich, the Clean Protein book is an inspiration from a book he read 30 years ago, called the Diet For A Small Planet. The book also includes the lessons he learned ever since he practiced a plant-based diet since he was 18 years old.   

“Kathy and I were both investigating the science of nutrition for decades.  Plant-based is cleaner protein. People get sick from eating contaminated meat. They get hospitalized and die,” said Bruce Friedrich.  

The Harsh Reality  

According to Bruce Friedrich, many Americans are prone to sickness and obesity. Apparently, most of the diseases they suffer from are dietary diseases. Hence, it is essential that we make changes in what we eat before it's too late.   

“Vegetarian and vegan diets are healthy for every stage of life from infancy to very old age. The diet makes people less prone to heart disease and stroke,” explains Bruce Friedrich.   

Meatless Mondays  

Health authorities have been more aggressive over the years promoting a meatless diet.  In fact, Bruce Friedrich says there's a program called Meatless Mondays which is supported by several schools of public health.   

Meatless Mondays mostly encourage people to shift away from animal products consumption one day a week. Under the program, people should eat the meat size of a deck of cards. And according to Bruce Friedrich, the more you eat legumes, nuts, and whole grains as a protein source, the healthier you're going to be.  

“One of the things that The Good Food is working on, is finding a way to deliver high-quality protein in the form of plant-based meat that people want to consume,” said Bruce Friedrich. “For people who want to eat real meat, eating cultured meat is an option that is so much better for the environment and cleaner product.”  

B-12 and Fiber  

Bruce Friedrich says we can get our daily dose of B-12 from the environment. And since B-12 is created from bacteria, Bruce Friedrich says that the most convenient option would be to take a B-12 supplement.   

Furthermore, Bruce Friedrich says that among people who are entirely plant-based, the rate of those with iron-deficiency anemia is not higher than it is in the general population. However, people who are on a plant-based diet are suffering from much lower rate of the diseases like heart disease and diabetes.  

“The more whole plant-based food you eat, the healthier you will be. Furthermore, 97% of Americans are not taking in enough fiber,” Bruce Friedrich explains.   

He adds, “Women should take at least 25 grams of fiber a day, while men must take 38 grams of fiber. The average person's intake is 15 grams. Therefore, we must make it a point to get enough protein and fiber because it lowers the rate of diseases.”  


Bruce Friedrich graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College. He also holds degrees from Johns Hopkins University and the London School of Economics.   

Bruce Friedrich is a popular speaker on college campuses and has delivered presentations on food innovation at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. He has co-authored two books, including the forthcoming Clean Protein: The Revolution That Will Reshape Your Body, Boost Your Energy—and Save Our Planet with New York Times bestselling author Kathy Freston, contributed chapters to five books, and authored seven law review articles.  

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Ashley James

Health Coach, Podcast Creator, Homeschooling Mom, Passionate About God & Healing

Ashley James is a Holistic Health Coach, Podcaster, Rapid Anxiety Cessation Expert, and avid Whole Food Plant-Based Home Chef. Since 2005 Ashley has worked with clients to transform their lives as a Master Practitioner and Trainer of Neuro-linguistic Programming.

Her health struggles led her to study under the world’s top holistic doctors, where she reversed her type 2 diabetes, PCOS, infertility, chronic infections, and debilitating adrenal fatigue.

In 2016, Ashley launched her podcast Learn True Health with Ashley James to spread the TRUTH about health and healing. You no longer need to suffer; your body CAN and WILL heal itself when we give it what it needs and stop what is harming it!

The Learn True Health Podcast has been celebrated as one of the top holistic health shows today because of Ashley’s passion for extracting the right information from leading experts and doctors of holistic health and Naturopathic medicine


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