169: Why Weight Loss Doesn’t Work

Why Weight Loss Doesn't Work4

The Psychology Of Fat Loss  

Many women have searched far and wide for the perfect diet. And while some were successful at first, most women fail to maintain their weight. Well, you guys are in for a treat today. Because my guest, Jason Seib, has unlocked the real secret to fat loss. Read on to find out how to achieve fat loss for life!  

Lifestyle Change  

Jason Seib is an author and speaker who specializes in the Psychology of Fat Loss. Discovering his calling in his late teens, Jason Seib revealed that he was initially in a bad place around the age of 19. Because of that, he decided to have a lifestyle change and moved to a different state.   

Embracing a new life in a new environment, Jason Seib's life took a 360-degree turn when he met a person who taught him how to work out. Consequently, that triggered his fascination on what exactly makes the body lose fat. That fascination eventually led him to work with people from all walks of life.   

Why Weight Loss Doesn't Work?

Conventional Wisdom About Fat Loss  

Jason Seib says nobody tries to figure out two sides of the equation. Women are constantly trying to change the way their body looks. They think changing how their body looks ultimately solves the problem. 

But who can blame them? Modern society has influenced women to believe that they would only be more valued once they change their looks.  They think people would respond to them more favorably and differently.    

“That is garbage. What happens when you lose weight is that people just notice you lost weight,” said Jason Seib. “It is wrong to think that you will be loved only if you look better.”

Jason Seib also says that we are programmed to be what we are. Through his work, he helps people to understand and likewise assist them to make these changes.   

The Truth Behind Fat Loss  

But rather than just focusing on what constitutes a proper fat loss diet, Jason Seib chose to delve deeper into understanding the psychology of fat loss. Another reason was that he got frustrated with so many wrong notions about fat loss.   

“Nobody was talking about what it takes psychologically for people to be able to make these lifestyle changes,” said Jason Seib. “No one was able to answer why it is hard to lose weight and why do we suffer from cravings.”  

According to Jason Seib, most people find it hard to stay on a diet because it is too difficult to follow long-term. With all the daily responsibilities we have, it is too much of a hassle to measure everything we eat for the rest of our life.   

When we find a diet plan too cumbersome, Jason Seib says that's when we start to lose the motivation to stay on a diet. We also tend to stop the diet whenever our weight loss plateaus.  

Meditation For Fat Loss  

Do you know that meditation plays a big part in fat loss? Apparently, emotions affect the way we eat and what we eat. This is because men and women alike usually turn to food for comfort whenever we are stressed or emotional.

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“Through meditation and increasing mindfulness, we also apply levels of physical changes to our lifestyle,” explains Jason Seib. “Meditation is about being with your emotions, not stomping them out or bending them to your will.”   

Jason Seib adds that having a list of rules of what to eat and exercise will be pointless if we don't look into the psychological aspect of fat loss. Hence, Jason Seib's meditation method focuses on breathing properly while allowing our mind to wander.   

“As soon as you realize your mind is wandering, there is a moment of mindfulness when you pull it back to your breath,” said Jason Seib.

Developing AltShift  

Jason Seib noticed that people quickly fall off the fat loss bandwagon. Hence, he saw the need to create a diet plan that would motivate people to stick to the program. Other than focusing on food, AltShift seeks to correct the conventional wisdom about fat loss.  

“I created a diet called AltShift, which is effective in losing weight,” said Jason Seib. “We figure out what kind of person succeeds in becoming a better version of themselves regardless of protocol.”  

According to Jason Seib, AltShift was developed through trial and error. Initially trying it out on his wife Sheryl, he started promoting the program to other people. AltShift is actually a slow evolution of a lot of years looking at data, and the results were astonishing!  

why weight loss doesn't work

Books By Jason Seib  

Aside from his AltShift podcast and webinars, Jason Seib has several books aimed to help you keep off the weight long-term. His books, AltShift – Lasting Fat Loss at Last, Body Beliefs, AltShift Lift, Altshift Dish and AltShift Food List contain a wealth of information to guide you step-by-step. Links to his books are available on his official website.  

Jason Seib is the creator of the popular AltShift Diet, the author of The Paleo Coach, co-host of the popular AltShift Podcast, founder and co-owner of AltShift Fitness and Fat Loss, a successful small gym in the Portland, Oregon area.  

Jason Seib speaks on the subject of fat loss regularly, delivering his Sustainable Fat Loss Seminar around the US.  His passion is guiding normal people to extraordinary levels of health and fitness.   

Marrying his extensive knowledge of fitness and nutrition with his love of psychology, Jason Seib has built his career by helping thousands of people change their perspective and find a healthy, sustainable path to their goals. 

Get Connected With Jason Seib: 

Official Website


Recommended Reading By Jason Seib

How To Be Miserable  by Randy J. Paterson

Books by Jason Seib
Body Beliefs

The Paleo Coach

Alt Shift

Alt Shift Lift

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Ashley James

Health Coach, Podcast Creator, Homeschooling Mom, Passionate About God & Healing

Ashley James is a Holistic Health Coach, Podcaster, Rapid Anxiety Cessation Expert, and avid Whole Food Plant-Based Home Chef. Since 2005 Ashley has worked with clients to transform their lives as a Master Practitioner and Trainer of Neuro-linguistic Programming.

Her health struggles led her to study under the world’s top holistic doctors, where she reversed her type 2 diabetes, PCOS, infertility, chronic infections, and debilitating adrenal fatigue.

In 2016, Ashley launched her podcast Learn True Health with Ashley James to spread the TRUTH about health and healing. You no longer need to suffer; your body CAN and WILL heal itself when we give it what it needs and stop what is harming it!

The Learn True Health Podcast has been celebrated as one of the top holistic health shows today because of Ashley’s passion for extracting the right information from leading experts and doctors of holistic health and Naturopathic medicine


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